Audio-visual techniques and media production
A field of study in arts and humanities
Vocational or degree?Both routes3 in 10 train through vocational routes in the EU: 90,000 finished vocational training and 168,000 higher education in this field (2024). Figures for the wider field.Eurostat
Do graduates use it?52% in a matching jobof arts and humanities graduates with a degree in the EU work in a job that matches what they studied. After vocational training: 35%.All arts and humanities fields · Eurostat 2024
Do they find work?87% in workof people who finished higher education in the last 1 to 3 years in the EU (2025). Vocational training: 80%. General upper secondary only: 67%.All fields · Eurostat
What you'd learn
Graphic designVisual presentation techniquesPrinting techniquesDigital mediaMultimedia systemsPhotographyPrinting on large scale machinesFilm production processTextile printing technologyMaintenance of printing machinesPrinting materialsInteractive media+ 13 more
The knowledge areas ESCO files under this field, those most needed by jobs first. Actual programmes vary by school and country.
Where it can lead
50 jobs use what this field teaches.
| Job | Prospects | Pay | Usual study | AI exposure |
|---|---|---|---|---|
| Reprographics technician | Limited | About average | Vocational | Very low |
| Flexographic press operator | Limited | About average | Vocational | Very low |
| Offset printer | Limited | About average | Vocational | Very low |
| Screen printer | Limited | About average | Vocational | Very low |
| Gravure press operator | Limited | About average | Vocational | Very low |
| Broadcast technician | Good | About average | Post-secondary | Low |
| Audio-visual technician | Good | About average | Post-secondary | Low |
| Motion picture film developer | Limited | About average | Vocational | Very low |
| Gambling games developer | Good | Above average | Degree | Significant |
| Digital printer | Limited | About average | Vocational | Very low |
| Hot foil operator | Limited | About average | Vocational | Very low |
| Photographic developer | Limited | About average | Vocational | Very low |
| Video and motion picture editor | Average | Above average | Degree | Low |
| Miniature set designer | Good | About average | Post-secondary | Low |
| Post-production supervisor | Average | Above average | Degree | Low |
| Textile printer | Limited | About average | Vocational | Very low |
| Storyboard artist | Average | Above average | Degree | Very low |
| Audio describer | Average | Above average | Degree | Moderate |
| Advertising media buyer | Good | Above average | Degree | Significant |
| Printing textile technician | Limited | About average | Vocational | Very low |
| Prepress technician | Limited | About average | Vocational | Some tasks |
| Set buyer | Average | About average | Post-secondary | Low |
| Animation layout artist | Good | Above average | Degree | Moderate |
| Radio producer | Average | Above average | Degree | Low |
| Desktop publisher | Good | Above average | Degree | Moderate |
| Special effects artist | Good | Above average | Degree | Moderate |
| Broadcasting programme director | Good | About average | Post-secondary | – |
| Producer | Average | Above average | Degree | Low |
| Art director | Average | Above average | Degree | Low |
| Advertising assistant | Limited | Below average | Vocational | High |
| Photography teacher | Limited | About average | Degree | Low |
| Animator | Good | Above average | Degree | Moderate |
| Paper embossing press operator | Limited | About average | Vocational | Very low |
| Costume buyer | Average | About average | Post-secondary | Low |
| Presenter | Average | Above average | Degree | Moderate |
| Stop-motion animator | Good | Above average | Degree | Moderate |
| News anchor | Average | Above average | Degree | Moderate |
| Creative director | Good | Above average | Degree | Significant |
| Graphic designer | Good | Above average | Degree | Moderate |
| Digital artist | Good | Above average | Degree | Moderate |
| Digital games designer | Good | Above average | Degree | Moderate |
| Gambling games designer | Good | Above average | Degree | Moderate |
| Illustrator | Good | Above average | Degree | Moderate |
| Advertising specialist | Good | Above average | Degree | Significant |
| Advertising sales agent | Average | About average | Post-secondary | Moderate |
| Photojournalist | Good | About average | Post-secondary | Some tasks |
| Performance lighting designer | Good | Above average | Degree | Moderate |
| 3D printing technician | Average | About average | Post-secondary | Low |
| Performance video designer | Good | Above average | Degree | Moderate |
| Shipwright | Good | About average | Vocational | Very low |
Jobs that need the knowledge this field teaches (ESCO), closest match first. This is not a record of where graduates actually end up: no EU-wide data says that per field.
Where to study
1,154 institutions in the EU offer arts and humanities bachelor's degrees. Pick a country at the top of the page to see where to study and the official course finders.