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Online community manager

Also called social media manager, online reachout manager, social media strategist

Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.

Will there be jobs?Yes, good prospects57 jobs to fill by 2035 for every 100 people doing this work today.Business and administration professionalsWhat does it pay?Above averageFrom about €2,000 (Bulgaria) to €7,100 (Luxembourg) a month, depending on the country.Estimate · Business and administration professionalsWhat do I need to study?Usually a degree8 in 10 have a degree.Business and administration professionalsWill AI change it?ModeratelyLevel 4 of 6. AI could take on part of some tasks, but none fully.Public relations professionals · ILO

What you'd do

Public relations professionals · ILO
  • Planning and organizing publicity campaigns and communication strategies
  • Advising executives on the public relations implications of their policies, programmes and practices preparing and controlling the issue of news and press releases
  • Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • Organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • Representing organizations and arranging interviews with publicity media
  • Attending business, social and other functions to promote the organization
  • Commissioning and obtaining photographs and other illustrative material
  • Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity
Perform market researchCollaborate in the development of marketing strategiesApply social media marketingAnalyse consumer buying trendsDevelop digital content+ 33 more essential skills
What the work is like
  • Indoors
  • Sitting most of the day
  • Lots of contact with people
  • Good freedom to decide
  • Usually 40 hours a week
  • Deadlines most weeks
  • Some repetitive tasks
US data: based on the O*NET profile of the US job "Search Marketing Strategists"

Will there be jobs?

Yes, good prospects

Many jobs will need filling by 2035.

People working as business and administration professionals in the EU
6.65m9.73m13.35m 201520232035

Solid: measured. Dashed: forecast.

Jobs to fill, 2026–2035
2,909,000 new jobs 3,080,000 replacing leavers
Jobs to fill per 100 people working now
Business and administration professionals57
All jobs29
Right now
4 of 27 countries report a shortage of public relations professionals, 7 a surplus.
Public relations professionals · EURES

What does it pay?

Above average

Pay depends a lot on the country: from about €2,000 a month (Bulgaria) to €7,100 (Luxembourg), before tax.

Pick a country at the top of the page to see typical pay there, for people under 30, and compared with all jobs.

Among professionals in the EU, women earn 21% less per hour than men. Professionals · Eurostat

What do I need to study?

Usually a degree

A degree in marketing and advertising is the usual route.

Highest qualification of business and administration professionals (EU, 2025)
Degree 81%Vocational 11%General secondary 6%Basic schooling 2%
Field that teaches it
Marketing and advertising
Vocational route, EU
3 in 10 trainees in this field
Business and law graduates in a matching job
66% in the EU

1,314 institutions in the EU offer business and law bachelor's degrees. Pick a country at the top of the page to see where to study and the official course finders.

Will AI change it?

Moderately

AI could take on part of some tasks, but none fully.

How exposed is this job? ILO scale
Very low
Low
Some tasks
Moderate
Significant
High

Average task score 0.43 on a scale from 0 (AI can't do it) to 1 (AI could do it fully).

See the score for each of the 8 tasks
Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns0.58
Advising executives on the public relations implications of their policies, programmes and practices preparing and controlling the issue of news and press releases0.48
Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity0.48
Representing organizations and arranging interviews with publicity media0.47
Planning and organizing publicity campaigns and communication strategies0.44
Commissioning and obtaining photographs and other illustrative material0.34
Organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity0.33
Attending business, social and other functions to promote the organization0.33

Based on what AI could technically do when assessed in 2025. It is not a forecast for a future year, and not a forecast of job losses. Scores for public relations professionals. Source: ILO (2025), adapted (credits).