Market research interviewer
Also called mystery shopper, phone interviewer, survey interviewer
Market research interviewers strive to collect information on the perceptions, opinions, and preferences of customers in relation to commercial products or services. They use interview techniques to draw as much information as possible by contacting people via telephone calls, by approaching them face-to-face or by by virtual means. They pass this information to experts for drawing analysis.
What you'd do
Survey and market research interviewers · ILO- Contacting individuals by telephone or in person and explaining the purpose of the interview
- Asking questions following the outlines of questionnaires and surveys
- Recording responses on paper or entering responses directly into a computer database through computer-assisted interviewing systems
- Identifying and resolving inconsistencies in responses
- Providing feedback to survey sponsors concerning problems in obtaining valid data
- Indoors
- Sitting most of the day
- Constant contact with people, including the public
- Some freedom to decide
- Usually 40 hours a week
- Deadlines most weeks
- Very repetitive tasks
Will there be jobs?
Average prospectsA typical number of jobs will need filling by 2035.
Solid: measured. Dashed: forecast.
What does it pay?
About averagePay depends a lot on the country: from about €1,000 a month (Bulgaria) to €5,000 (Luxembourg), before tax.
Pick a country at the top of the page to see typical pay there, for people under 30, and compared with all jobs.
Among clerical support workers in the EU, women earn 9% less per hour than men. Clerical support workers · Eurostat
What do I need to study?
Upper secondary or vocationalUpper secondary or vocational training in statistics is the usual route.
Pick a country at the top of the page to see where to study and the official course finders.
Will AI change it?
SignificantlyAI could take on part of most tasks, but none fully.
Average task score 0.55 on a scale from 0 (AI can't do it) to 1 (AI could do it fully).
See the score for each of the 5 tasks
Based on what AI could technically do when assessed in 2025. It is not a forecast for a future year, and not a forecast of job losses. Scores for survey and market research interviewers. Source: ILO (2025), adapted (credits).