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Communication manager

Also called press spokesperson, social media manager, communications manager

Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.

Will there be jobs?Limited prospects18 jobs to fill by 2035 for every 100 people doing this work today.Administrative and commercial managersWhat does it pay?Well above averageFrom about €3,500 (Romania) to €12,800 (Italy) a month, depending on the country.Estimate · Administrative and commercial managersWhat do I need to study?Usually a degree8 in 10 have a degree.Administrative and commercial managersWill AI change it?LittleLevel 2 of 6. AI could help with only small parts of the tasks.Advertising and public relations managers · ILO

What you'd do

Advertising and public relations managers · ILO
  • Planning, directing and coordinating the advertising and public relations activities of an enterprise or organization
  • Negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies
  • Planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization
  • Leading and managing the activities of advertising and public relations staff
  • Establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources
  • Establishing and directing operational and administrative procedures
  • Planning and directing daily operations
  • Overseeing the selection, training and performance of staff
Analyse external factors of companiesAnalyse internal factors of companiesIntegrate strategic foundation in daily performanceAdvise on communication strategiesDevelop public relations strategies+ 14 more essential skills
What the work is like
  • Indoors
  • Sitting most of the day
  • Lots of contact with people, including the public
  • Good freedom to decide
  • Often more than 40 hours a week
  • Deadlines every day
  • Varied tasks, little repetition
US data: based on the O*NET profile of the US job "Public Relations Managers"

Will there be jobs?

Limited prospects

Fewer jobs than in most work will need filling by 2035.

People working as administrative and commercial managers in the EU
2.6m3.02m2.85m 201520232035

Solid: measured. Dashed: forecast.

Jobs to fill, 2026–2035
660,000 replacing leavers 115,000 jobs disappear
Jobs to fill per 100 people working now
Administrative and commercial managers18
All jobs29
Right now
2 of 27 countries report a shortage of advertising and public relations managers, 6 a surplus.
Advertising and public relations managers · EURES

What does it pay?

Well above average

Pay depends a lot on the country: from about €3,500 a month (Romania) to €12,800 (Italy), before tax.

Pick a country at the top of the page to see typical pay there, for people under 30, and compared with all jobs.

Among managers in the EU, women earn 27% less per hour than men. Managers · Eurostat

What do I need to study?

Usually a degree

A degree in management and administration is the usual route.

Highest qualification of administrative and commercial managers (EU, 2025)
Degree 76%Vocational 14%General secondary 7%Basic schooling 2%
Fields that teach it
Management and administration · Marketing and advertising
Vocational route, EU
3 in 10 trainees in this field
Business and law graduates in a matching job
66% in the EU

1,314 institutions in the EU offer business and law bachelor's degrees. Pick a country at the top of the page to see where to study and the official course finders.

Will AI change it?

Little

AI could help with only small parts of the tasks.

How exposed is this job? ILO scale
Very low
Low
Some tasks
Moderate
Significant
High

Average task score 0.39 on a scale from 0 (AI can't do it) to 1 (AI could do it fully).

See the score for each of the 8 tasks
Planning, directing and coordinating the advertising and public relations activities of an enterprise or organization0.45
Planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization0.43
Establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources0.42
Leading and managing the activities of advertising and public relations staff0.41
Planning and directing daily operations0.39
Negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies0.35
Establishing and directing operational and administrative procedures0.34
Overseeing the selection, training and performance of staff0.32

Based on what AI could technically do when assessed in 2025. It is not a forecast for a future year, and not a forecast of job losses. Scores for advertising and public relations managers. Source: ILO (2025), adapted (credits).