Travel, tourism and leisure
A field of study in services
Vocational or degree?Mostly vocational7 in 10 train through vocational routes in the EU: 329,000 finished vocational training and 131,000 higher education in this field (2024). Figures for the wider field.Eurostat
Do graduates use it?59% in a matching jobof services graduates with a degree in the EU work in a job that matches what they studied. After vocational training: 48%.All services fields · Eurostat 2024
Do they find work?87% in workof people who finished higher education in the last 1 to 3 years in the EU (2025). Vocational training: 80%. General upper secondary only: 67%.All fields · Eurostat
What you'd learn
AgritourismTourism marketTypes of cargoRecreation activitiesTourist resources of a destination for further developmentSightseeing informationTourism sector policiesOutdoor activitiesCamping gearEnvironmental impact of tourismBingo terminologyTravel bookings processes
The knowledge areas ESCO files under this field, those most needed by jobs first. Actual programmes vary by school and country.
Where it can lead
4 jobs use what this field teaches.
| Job | Prospects | Pay | Usual study | AI exposure |
|---|---|---|---|---|
| Tourist guide | Average | Below average | Vocational | Low |
| Mountain guide | Good | About average | Post-secondary | Very low |
| Recreational facilities manager | Limited | Well above average | Post-secondary | Low |
| Tourism product manager | Limited | Well above average | Degree | Moderate |
Jobs that need the knowledge this field teaches (ESCO), closest match first. This is not a record of where graduates actually end up: no EU-wide data says that per field.
Where to study
819 institutions in the EU offer services bachelor's degrees. Pick a country at the top of the page to see where to study and the official course finders.