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Tour operator representative

Also called tour rep, holiday rep, tour representative

Tour operator representatives act on behalf of the tour operator to give practical information, provide assistance, handle services and sell excursions to tourists while at their destinations.

Will there be jobs?Average prospects29 jobs to fill by 2035 for every 100 people doing this work today.Customer services clerksWhat does it pay?About averageFrom about €1,000 (Bulgaria) to €5,000 (Luxembourg) a month, depending on the country.Estimate · Customer services clerksWhat do I need to study?Upper secondary or vocational5 in 10 finished upper secondary or vocational training. 4 in 10 train through vocational routes.Customer services clerksWill AI change it?SignificantlyLevel 5 of 6. AI could take on part of most tasks, but none fully.Travel consultants and clerks · ILO

What you'd do

Travel consultants and clerks · ILO
  • Obtaining information about the availability, cost and convenience of different types of transport and accommodation, ascertaining customer‚Äôs requirements and advising them on travel arrangements
  • Providing information about local and regional attractions, sightseeing tours, restaurants, arts and entertainment, and providing maps and brochures
  • Preparing itineraries
  • Making and confirming reservations for travel, tours and accommodation
  • Issuing tickets, boarding passes and vouchers
  • Helping customers in obtaining necessary travel documents such as visas
  • Verifying travel documentation and registering passengers and luggage at check-in and departure
  • Preparing bills and receiving payments
Process bookingApply foreign languages in tourismAssist clients with special needsHandle personal identifiable informationUpsell products+ 21 more essential skills
What the work is like
  • Indoors
  • A mix of sitting and standing
  • Lots of contact with people, including the public
  • Good freedom to decide
  • Usually under 40 hours a week
  • Deadlines now and then
  • Varied tasks, little repetition
US data: based on the O*NET profile of the related, broader US job "Tour Guides and Escorts"

Will there be jobs?

Average prospects

A typical number of jobs will need filling by 2035.

People working as customer services clerks in the EU
3.83m3.74m3.78m 201520232035

Solid: measured. Dashed: forecast.

Jobs to fill, 2026–2035
18,000 new jobs 1,067,000 replacing leavers
Jobs to fill per 100 people working now
Customer services clerks29
All jobs29
Right now
5 of 27 countries report a shortage of travel consultants and clerks, 14 a surplus.
Travel consultants and clerks · EURES

What does it pay?

About average

Pay depends a lot on the country: from about €1,000 a month (Bulgaria) to €5,000 (Luxembourg), before tax.

Pick a country at the top of the page to see typical pay there, for people under 30, and compared with all jobs.

Among clerical support workers in the EU, women earn 9% less per hour than men. Clerical support workers · Eurostat

What do I need to study?

Upper secondary or vocational

Upper secondary or vocational training in information and communication technologies not elsewhere classified is the usual route.

Highest qualification of customer services clerks (EU, 2025)
Degree 39%Vocational 33%General secondary 19%Basic schooling 9%
Fields that teach it
Information and communication technologies not elsewhere classified · Earth sciences · Environmental sciences
Vocational route, EU
4 in 10 trainees in this field

Pick a country at the top of the page to see where to study and the official course finders.

Will AI change it?

Significantly

AI could take on part of most tasks, but none fully.

How exposed is this job? ILO scale
Very low
Low
Some tasks
Moderate
Significant
High

Average task score 0.56 on a scale from 0 (AI can't do it) to 1 (AI could do it fully).

See the score for each of the 8 tasks
Making and confirming reservations for travel, tours and accommodation0.64
Obtaining information about the availability, cost and convenience of different types of transport and accommodation, ascertaining customer’s requirements and advising them on travel arrangements0.62
Providing information about local and regional attractions, sightseeing tours, restaurants, arts and entertainment, and providing maps and brochures0.61
Issuing tickets, boarding passes and vouchers0.58
Preparing itineraries0.58
Preparing bills and receiving payments0.50
Helping customers in obtaining necessary travel documents such as visas0.47
Verifying travel documentation and registering passengers and luggage at check-in and departure0.45

Based on what AI could technically do when assessed in 2025. It is not a forecast for a future year, and not a forecast of job losses. Scores for travel consultants and clerks. Source: ILO (2025), adapted (credits).