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Rental service representative

Also called rental advisor, rental specialist, rental sales worker

Rental service representatives are in charge of renting out equipment and determining specific periods of usage. They document transactions, insurances and payments.

Will there be jobs?Average prospects31 jobs to fill by 2035 for every 100 people doing this work today.Sales workersWhat does it pay?Below averageFrom about €800 (Bulgaria) to €4,500 (Ireland) a month, depending on the country.Estimate · Sales workersWhat do I need to study?Upper secondary or vocational6 in 10 finished upper secondary or vocational training. 3 in 10 train through vocational routes.Sales workersWill AI change it?No exact scoreThe ILO does not score this exact group; the figure is the average of related groups.

What you'd do

Handle rental overduesWork independently in rental servicesMaintain inventory of rented itemsProvide customers with price informationReview completed contracts+ 14 more essential skills
What the work is like
  • Indoors
  • A mix of sitting and standing
  • Constant contact with people, including the public
  • Some freedom to decide
  • Usually under 40 hours a week
  • Deadlines now and then
  • Some repetitive tasks
US data: based on the O*NET profile of the US job "Counter and Rental Clerks"

Will there be jobs?

Average prospects

A typical number of jobs will need filling by 2035.

People working as sales workers in the EU
15.79m15.71m16.15m 201520232035

Solid: measured. Dashed: forecast.

Jobs to fill, 2026–2035
173,000 new jobs 4,772,000 replacing leavers
Jobs to fill per 100 people working now
Sales workers31
All jobs29
Right now
3 of 27 countries report a shortage of sales workers not elsewhere classified, 5 a surplus.
Sales workers not elsewhere classified · EURES

What does it pay?

Below average

Pay depends a lot on the country: from about €800 a month (Bulgaria) to €4,500 (Ireland), before tax.

Pick a country at the top of the page to see typical pay there, for people under 30, and compared with all jobs.

Among service and sales workers in the EU, women earn 3% less per hour than men. Service and sales workers · Eurostat

What do I need to study?

Upper secondary or vocational

Upper secondary or vocational training in wholesale and retail sales is the usual route.

Highest qualification of sales workers (EU, 2025)
Degree 16%Vocational 42%General secondary 19%Basic schooling 22%
Fields that teach it
Wholesale and retail sales · Finance, banking and insurance
Vocational route, EU
3 in 10 trainees in this field

Pick a country at the top of the page to see where to study and the official course finders.

Will AI change it?

The ILO does not score this exact group; the figure is the average of related groups.

How exposed is this job? ILO scale

Average task score 0.37 on a scale from 0 (AI can't do it) to 1 (AI could do it fully). Average of related groups (other sales workers).

Based on what AI could technically do when assessed in 2025. It is not a forecast for a future year, and not a forecast of job losses. Scores for other sales workers. Source: ILO (2025), adapted (credits).