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Fashion model

Also called hair model, runway model, glamour model

Fashion models help promote products such as clothes, cosmetics and appliances by posing for journalists, photographers and in front of an audience on catwalks. They have to make sure their appearance is always in order. Fashion models need to look good in front of a camera and strike the right pose.

Will there be jobs?Average prospects31 jobs to fill by 2035 for every 100 people doing this work today.Sales workersWhat does it pay?Below averageFrom about €800 (Bulgaria) to €4,500 (Ireland) a month, depending on the country.Estimate · Sales workersWhat do I need to study?Upper secondary or vocational6 in 10 finished upper secondary or vocational training.Sales workersWill AI change it?Very littleLevel 1 of 6. AI could help with only small parts of the tasks.Fashion and other models · ILO

What you'd do

Fashion and other models · ILO
  • Dressing in sample apparel of new or current styles or of type wanted by customer
  • Walking, turning and posing to demonstrate, to best advantage, style and characteristics of garments, fashion accessories and other merchandise
  • Posing as subject for sculpture, painting and other types of visual art
  • Posing for still photography for magazines and other advertising media
  • Posing for television, video and cinema commercials and other productions
Attend castingsPose in front of a cameraMaintain personal hygiene standardsHarmonise body movementsMaintain an artistic portfolio+ 4 more essential skills
What the work is like
  • Indoors
  • A mix of sitting and standing
  • Constant contact with people
  • Some freedom to decide
  • Usually under 40 hours a week
  • Few deadlines
  • Some repetitive tasks
US data: based on the O*NET profile of the US job "Models"

Will there be jobs?

Average prospects

A typical number of jobs will need filling by 2035.

People working as sales workers in the EU
15.79m15.71m16.15m 201520232035

Solid: measured. Dashed: forecast.

Jobs to fill, 2026–2035
173,000 new jobs 4,772,000 replacing leavers
Jobs to fill per 100 people working now
Sales workers31
All jobs29
Right now
1 of 27 countries report a shortage of fashion and other models, 4 a surplus.
Fashion and other models · EURES

What does it pay?

Below average

Pay depends a lot on the country: from about €800 a month (Bulgaria) to €4,500 (Ireland), before tax.

Pick a country at the top of the page to see typical pay there, for people under 30, and compared with all jobs.

Among service and sales workers in the EU, women earn 3% less per hour than men. Service and sales workers · Eurostat

What do I need to study?

Upper secondary or vocational

Upper secondary or vocational training is the usual route.

Highest qualification of sales workers (EU, 2025)
Degree 16%Vocational 42%General secondary 19%Basic schooling 22%

Pick a country at the top of the page to see where to study and the official course finders.

Will AI change it?

Very little

AI could help with only small parts of the tasks.

How exposed is this job? ILO scale
Very low
Low
Some tasks
Moderate
Significant
High

Average task score 0.25 on a scale from 0 (AI can't do it) to 1 (AI could do it fully).

See the score for each of the 5 tasks
Posing for television, video and cinema commercials and other productions0.30
Posing for still photography for magazines and other advertising media0.30
Walking, turning and posing to demonstrate, to best advantage, style and characteristics of garments, fashion accessories and other merchandise0.24
Dressing in sample apparel of new or current styles or of type wanted by customer0.23
Posing as subject for sculpture, painting and other types of visual art0.17

Based on what AI could technically do when assessed in 2025. It is not a forecast for a future year, and not a forecast of job losses. Scores for fashion and other models. Source: ILO (2025), adapted (credits).